About Cali

ali Bird is a qualified life coach and NLP Practitioner. She specialises in excavating long lost goals, aspirations and ambitions and then works with her clients to find a realistic pathway towards these dreams that can be executed alongside their current professional situation. She recognises from her own experiences that it is often a deep seated sense of fear that stops people from leading the life they really want to lead and directs much of her work to helping her clients overcome such barriers and inner resistance.

Cali grew up in Dunstable, Bedfordshire.  Attracted to the bright lights of the big city, she moved to London at the age of twenty one and lived and worked in Central London for twenty-one years. She recently moved back to Bedfordshire to set up home with her partner, having found love later in life after many years as a single girl!

Although she studied Music at university, Cali ended up training to be an accountant. After qualifying as a chartered accountant her career moved to Investment Banking where she worked at Credit Suisse, Swiss Bank Corporation (now UBS) and Deutsche Bank. In the mid 1990s she worked as a freelance training consultant within this sector and taught everything from spreadsheets to Human Resource Process Management at various locations across the globe including New York, Zurich, Frankfurt, Hong Kong and Singapore.

In the late 1990s Cali worked internationally as an IT professional. Although she was earning “more money than God” and enjoyed living the high life, deep down she felt bored and unfulfilled. Thankfully she came across someone who encouraged her to start writing. There began a creative journey which saw her working part-time as an IT consultant whilst writing a novel.

Over the years Cali has attended many personal development seminars and counts Jim Rohn and Nick Williams as her mentors. She has now realised her dream to follow in their footsteps and has given numerous talks and workshops.  She has also been a Buddhist for over twenty years and is passionate about helping people discover their life purpose and have the courage to live to their fullest potential.

Recently Cali fulfilled her dream not only of becoming a published author but also launching her book at Waterstones in Piccadilly, London. Click here for information on her book, Don’t Give Up Your Day Job – Practical ways to lead a fulfilling life and still pay the mortgage.

Cali is regularly featured in the media including BBC London, City AM  newspaper, Woman and Home magazine and various BBC and local radio stations. For media interviews or comments, phone 07771 644869.